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YouTube Red is a paid subscription service offered by YouTube; it provides advertising-free streaming of videos hosted by the service, offline and background playback of videos on mobile devices, access to new original content, and access to advertising-free music streaming through the Google Play Music service. According to highly subscribed YouTube personality PewDiePie, the service was launched partly to mitigate revenue lost from blocked ads. The service was first unveiled as Music Key, a similar subscription music streaming service, and first made available as an invite-only beta in November 2014. It offered ad-free streaming of music and music videos from participating labels on YouTube and Google Play Music.〔(【引用サイトリンク】url=http://www.theverge.com/2014/11/12/7201969/youtube-music-key-new-subscription-service )〕〔(【引用サイトリンク】url=http://variety.com/2014/digital/news/youtube-launches-music-key-subscription-service-with-more-than-30-million-songs-1201354498/ )〕 The service was re-launched in a revised form as YouTube Red on October 28, 2015, expanding its scope to offer ad-free access to all YouTube videos, as opposed to just music, as well as premium content produced in collaboration with notable YouTube producers and personalities. == History == The service was first unveiled in November 2014 as Music Key, serving as a collaboration between YouTube and Google Play Music, and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music.〔(【引用サイトリンク】url=http://www.pcworld.com/article/2848025/google-play-music-subscribers-will-get-free-access-to-youtube-music-key.html )〕 Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app.〔〔 Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, and premium, subscription-based channels in 2013. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from ''Frozen'' were not "music" in the scope of the service, and thus not ad-free.〔 These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers.〔 YouTube also sought to compete against sites such as Hulu and Netflix by offering original content as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. Robert Kyncl acknowledged that while many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", he admitted that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set; there is () story-telling skill set, there is showrunning, etc."〔(【引用サイトリンク】url=http://variety.com/2015/digital/news/youtube-red-launches-ad-free-svod-netflix-1201623219/ )〕〔 On October 21, 2015, it was announced that the service would be re-launched in a revised form as YouTube Red on October 28, 2015, expanding its scope to offer ad-free access to all YouTube videos, as opposed to just music, as well as premium content produced in collaboration with notable YouTube producers and personalities. == Features == A YouTube Red subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps, including the dedicated YouTube Music and YouTube Gaming apps. Through the apps, users can also save videos to their device for offline viewing, and play them in the background.〔(【引用サイトリンク】url=http://www.theverge.com/2014/11/12/7201969/youtube-music-key-new-subscription-service )〕〔(【引用サイトリンク】url=http://variety.com/2014/digital/news/youtube-launches-music-key-subscription-service-with-more-than-30-million-songs-1201354498/ )〕 YouTube Red will also offer original, premium content exclusive to subscribers, the content will be created and published by YouTube's largest channels and creators. The service also offers ad-free music streaming through the Google Play Music All Access service.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「YouTube Red」の詳細全文を読む スポンサード リンク
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